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Investment performance tends to move in recognizable
patterns, though not on a predictable schedule. In any period of
time, while some of your investments are living up to expectations,
others may be providing disappointing returns. If you want your
portfolio, or combined group of investment holdings, to provide
the best possible return while also limiting the risk of major losses,
you have to diversify, or spread your principal
among different investments within the
asset classes, such as stocks, bonds, and cash, you've
selected.
That's because any time all of your money is concentrated in one
or two investments, your financial security depends entirely on
the strength of those investments. And no matter how sound an investment
may be, there will be times when its market price falls, or it yields
less than the rate of inflation, or both.
For example, if your life savings are in certificates of
deposits (CDs) paying 3%, while inflation is also around
3%, you're facing a loss of buying power. Or if you own hundreds
of shares in a company that loses money, cuts its dividend, and
drops in value in the stock market, you'll be short dividend income
and perhaps part of your original investment if you sell your shares.
THE FIRST STEPS
Allocating your investment assets is no easy
matter. For starters, you need enough money to make a variety of
investments. And, you have to judge each individual investment not
only on its own merits, but in relation to the rest of your portfolio.
If you put some of your long-term investment money into fixed-income
investments like corporate or municipal bonds, you may also
want to make equity investments like stocks or stock mutual
funds. If some of your short-term investments are CDs, you may want
to put the rest in money market funds or US Treasury bills.
THE SECOND STAGE
Diversification also means spreading your investment
dollar within a specific type of investment. For example, your stock
portfolio is not diversified if you own shares in just one or two
companies, or in companies all involved in the same sector of the
economy, like healthcare or utility companies. Nor are your fixed-income
investments diversified if you own only municipal bonds issued by
the state in which you live. If you invest in five mutual funds,
but they all track small growth companies, you're not diversified
either.
Many financial advisers suggest that real diversification also calls
for international investments. Because world economies respond primarily
to what's happening in their own countries or regions, putting money
into overseas markets is a good way to balance what's happening
at home and take advantage of the growth potential in those markets.
One of the most convenient ways to invest in overseas markets
is to buy American Depository Receipts (ADRs), stock in overseas companies listed directly on
US exchanges, stock in US companies with major international markets,
or international mutual funds. ADRs are also known as American Depositary Shares (ADSs).
Remember, though, that currency fluctuations
and potential political or civil unrest could affect the value of
your investments.
THE VALUE OF FUNDS
One of the reasons mutual funds keep cropping
up in discussions of diversification is that they are internally
diversified. Each fund may own dozens or more different stocks,
bonds, or whatever it specializes in. That way, if some of the holdings
aren't performing well, they may be offset by others that are doing
better. In fact, some funds balance stocks and bonds to provide
diversification in different categories of investments as well as
within each of those categories.
Because a fund pools investors' money to make its purchases, it
can generally achieve a breadth of diversification that no individual
can. However, you do pay annual asset-based fees on all funds you
own.
You might also consider exchange traded
funds (ETFs), which allow you to buy shares of a portfolio
of stocks — each ETF typically linked to a specific market
index. ETFs trade like stocks and, while you buy them through a
brokerage account, are usually less costly than mutual funds as
well as providing more trading flexibility.
ONE MORE THING TO REMEMBER
Diversification is essential for retirement
investments. It's especially important if a stock purchase plan
is part of your pension plan, because your long-term payout will
depend on how well your employer's stock
does. You'll want to balance your dependence on the company's financial
health with different investments in your own accounts, including
your 401(k) or similar plan.
Diversification is especially important if your employer's stock
is cyclical, which means its price is strongly influenced
by changing economic conditions. Hotel stocks, for example, tend
to be depressed in a slow economy because people travel less. If
that's the case, you may not want to put too much money in to other
stocks that behave the same way.
To extend the idea one step further, you may want to think twice
about building a portfolio full of stocks and bonds in companies
that are in the same business your employer is in. If the pharmaceutical
business declines, for example, and all you own are drug company
stocks, you'll really need an aspirin.
DIVERSIFICATION FOR THE LONG
HAUL
Diversification isn't the same as buying randomly.
If anything, it's the opposite, because it means buying according
to your strategic plan to get the right mix of investments. But
there's nothing wrong with achieving diversification gradually.
If you decide to expand your equity holdings because the stock market
seems poised for steady growth, you can do it and think about adding
to your bond portfolio in the months ahead. The right level of diversification
for you at a given time depends on a variety of factors, including
where you are financially, what your goals are, and what the market
is doing.
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